Entertainment Tonight now an iPhone app, Interactive Video Ads Served by Rhythm

March 31, 2009

By Stuart O'Brien

CBS Mobile looks to sate the appetites of gossip hungry App Store users.

The app, based on CBS Television Distribution's eponymous magazine show, offers real-time updates from ETOnline.com.

Users can browse through celebrity coverage in tabbed sections, including ET News, Videos, Pictures and Most Viewed stories.

Other functionality includes picture-in-picture browsing during video playback as well automatic playlisting of multiple clips.

CBS Mobile developed the app in partnership with Rhythm NewMedia and it's available as a free download from App store.

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