Mobix Interactive partners with Rhythm

August 6 , 2008

Partnership provides targeted ad-serving solution for mobile TV and video

London, 6 August 2008 – Mobix Interactive, a pioneer in mobile video and TV, and Rhythm NewMedia, the award-winning provider of ad funded mobile video services, today announced the launch of a new partnership which will enable Rhythm to sell advertising into Mobix’s Adrenalin ecosystem whilst also enabling Rhythm’s advertising campaign management system to offer a targeted ad-serving solution for its own inventory.

Initial projects, including Adrenalin customers Kontraband and Warner Music Entertainment’s Comedybox, will provide mobile subscribers worldwide with ad-funded mobile entertainment.

Mobix’s Adrenalin ecosystem supports ad-funded, ad-supported and premium content serving the distribution and monetization needs of media owners. Rhythm NewMedia’s proprietary algorithm enables targeted advertising, driving higher CPMs, while detailed reporting and analysis is provided to support the return on investment for advertisers.

“Rhythm NewMedia has demonstrated that they can secure a high quantity of premium advertising inventory which, coupled with the capabilities within Adrenalin, will ensure media owners can get access to both premium and ad-funded business models. It demonstrates a further step in cementing advertising as a key part of Adrenalin’s growing ecosystem,” said Damian Mulcock, CEO, Mobix Interactive.

“We are extremely excited by this burgeoning relationship and confident that, working alongside Mobix, we can offer brands the ability to better communicate with their consumers through dynamically targeted mobile ads,” commented Owen Hanks, Senior Director EMEA, Rhythm NewMedia.

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