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Rhythm NewMedia Expands Office in London; Announces Key Appointments

Business Wire - December 6, 2006

Rhythm NewMedia, a turnkey supplier of ad-supported mobile video, announces today the expansion of its London office with additional appointments to serve as the hub of Rhythm NewMedia's AD sales, client services, and engineering support operations for the UK. The office is located near Oxford Circus in the heart of London's West End.

Rhythm NewMedia recently closed its Series B round of $18 million in venture funding to expand sales and marketing activities.

Owen Hanks, Director of Advertising Sales for Rhythm in London, comments, "I am delighted with the strong team Rhythm now has in place in London to locally support our upcoming launches. We are actively looking for additional staff -- business developers to support mobile operators, advertising sales professionals and producers for video programming."

New appointments at Rhythm NewMedia London include Nisha Malhan, Director of Business Development, formerly Head of Film Partnerships at Orange UK. Nisha has also worked at the Walt Disney Internet Group, where she was a Wireless Business Development Manager for the EMEA region. Paul Lyonette, formerly at Primesight, joins as Advertising Account Manager. Antoine Barbier has joined as a Post-Sales Engineer, supporting Rhythm's commercial deployments in the UK. Antoine joins Rhythm from Inexbee Software, where he worked as a post-sales consultant at SFR and other mobile carriers in France.

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