3 launches free-to-access content

Source: mad.co.uk | Author: Melinda Varley | Published: 07 March 2007 14:00

Mobile media company 3 has launched a new range of free-to-access content for customers on its Planet 3 portal.

In partnership with Rhythm New Media, the new service will be supported by personalised advertising from major brands, making content that was previously paid for can now be accessed for free.

The new ad-supported service will be available from April.

In conjunction with the launch, 3 has increased its range of video content available to customers for free. Video content made available on the free portal includes a selection of news, comedy, celebrity gossip, animations and film.

The services will continue to sit alongside existing premium entertainment and information services, such as full-length music tracks and mobile games.

Graeme Oxby, marketing director at 3 UK, said: “We’re always looking at ways of bringing our customers great new content on the Planet 3 portal – things like our mobile games and music are already very popular and are generating millions of downloads. However, we also know that people want to browse around and watch stuff for free.

“By introducing advertising supported content we can massively increase the range of video clips available. Ad supported content is going to be an important part of the mobile world going forward.”
Ujjal Kohli, CEO at Rhythm New Media, said: “This launch offers advertisers an amazing new opportunity – the chance to deliver personalised advertising on mobile at an individual level. As well as selecting your target audience on demographic and content data, our ad-serving technology means you can decide what they see and how many times.”

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