Paul Reddick Joins Rhythm NewMedia Board of Directors

Reddick Joins Elite Group and Brings Carrier Expertise Through His Past Roles at Sprint
September 11, 2007

MOUNTAIN VIEW, Calif., September 11, 2007 - Rhythm NewMedia, Inc. a leader in mobile advertising, recently announced Paul Reddick as the newest member of the Board of Directors. Reddick offers great talent and deep knowledge to the team through his past roles at Sprint and his sharp ability to forecast wireless entertainment trends. Reddick is also known thorough the industry and worldwide as an expert in the mobile entertainment market, recently being honored as one of Mobile Entertainment’s “50 most important people in mobile content.”

“We are excited to have Paul join the team to help us continue to lead the market for ad supported mobile content,” said Ujjal Kohli, chief executive officer of Rhythm. “Paul brings a new level of expertise that will contribute greatly.”

Until recently, Reddick was the Vice President of Partner Development and Product Innovation at Sprint. His role included exploring new product and service opportunities, developing external alliances, driving opportunistic investment - including the founding of Sprint Nextel Ventures, and a robust partner/developer program that provided third parties with the tools and access needed to develop content, applications and new products.

“I am excited to join Rhythm’s board and am bullish on the long term prospects for mobile advertising, Ujjal’s vision and the talent of the Rhythm team.  With three top mobile operator deals in place already, Rhythm is becoming a leader in mobile advertising and is strategically positioning to gain even more ground in the coming months,” said Paul Reddick, member of Rhythm’s board of directors.

Prior to his role in partner development and product innovation, Reddick was the Vice President of Business Development, Strategy and Planning for Sprint’s consumer division. He led the pursuit of both near- and longer-term business development opportunities, including mobile entertainment, location-based services, mobile financial services, broadband wireless data and creative new forms of distribution. He also drove operating plans for the business overall.

In past business development efforts, Reddick led industry-first agreements between wireless carriers and many major Internet brands; inception through launch of Sprint Sites USA, Sprint’s tower leasing business; a groundbreaking strategic initiative to launch Sprint’s highest-end business sales force and sales support capabilities for selling large enterprise integrated solutions; and the decision by Sprint to pursue a wireless high-speed data network deployment.

At Sprint, Reddick also held the role of Vice President of Product Management and Development for Sprint PCS, responsible for the product strategy, implementation, and launch of a wide array of voice and data products. Reddick has a Bachelor of Science in Chemical Engineering from the University of Kansas and an MBA from Stanford University.

About Rhythm NewMedia

Rhythm NewMedia offers turnkey mobile advertising solutions, including video, games and banners. Rhythm’s offering includes ad serving, ad sales and content sourcing. Rhythm’s patent-pending ad platform enables broad reach, sharp targeting, precise frequency management, high customer satisfaction, extensive reporting and automation of business processes. Rhythm provides unique real-time measurement of ad effectiveness and customer satisfaction. Leading mobile operators 3-UK, Telecom Italia and T-Mobile-UK are currently using Rhythm’s solution, with several more coming. Rhythm is also working with top brands, content providers and advertising agencies worldwide. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners.  For more information please visit: www.rhythmnewmedia.com

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