06 May 4 Best Mobile Advertising Platforms
Everybody is using a smart device these days while spending at least 5 hours every day. This opens up new opportunities for the market for hosting ads on mobile platforms. The mobile platforms today offer various ads randing from google search ads to in-app ads. All types of ads today can be integrated into mobile platforms with the help of mobile ad network services. The mobile ad platform is a medium between publishers and advertisers which help both the parties equally. While the advertiser earns from generating more traffic, the publisher earns from the advertiser to host their ads. Here are some of the popular mobile advertising platforms.
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Google Ads and AdMob
Google exclusively provides online advertising with Google Ads, which is available for both desktop and mobile. The network offers several ad-formats to choose from including banners, in-app, video ads, and pop-outs. The mobile services offer text, image, video, and true view ads. Google Ads shows up related products and services when a user searches for something which increases the chances of it being noticed. AdMobis among the most popular mobile advertising platform that works with Google AdSense to enable optimized revenue growth. You can integrate several high-performing ad formats into your app and even check the insights of how users are engaging with ads on your platform.
Facebook & Instagram
Facebook and Instagram are two of the most popular social networking platforms on the internet right now. While Facebook is the most downloaded app of all time, Instagram is a mobile-first platform which makes them suitable for advertisers. You can run the same ad on Facebook and Instagram by only it from any of the apps. You will also get the live activity of your advertisements where you can monitor your reach, likes, budget, and lead generation. You can even customize your target audience with the help of audience tools.
Unity is a robust advertising platform which is suitable for game development and can help the developers to monetize their player base. The set-up and integration of advertisement for games is easy. It allows the market to target the players who will likely be more interested in trying how new games. The platform supports various ad formats, including rewarded video, in-app purchases, and pop up ads. It promotes various reward program for gamers, which will offer more traffic in the ad and ultimately will generate more revenue.
Twitter is a popular app to keep in touch with celebrities and famous figures from around the world. The twitter audience wants quick and latest information about the things in a brief format. It offers various features such as an auction which allows you to set your bid for the Twitter ads according to your budget and goals. This is a great way for companies in the casino industry to get an edge over their competitors. Not only does it create brand awareness, but it helps with traffic too, which is an indirect ranking factor. You will pay only for the user actions that accomplish your goals. If brief advertising is what you are looking for, then this is the platform that can help you reach your audience the right way.