27 Apr Learn how to use the Youtube video manager
If you’re a new content curator, it is absolutely crucial to get a know-how of tools like the YouTube video manager. It’s challenging enough to go from creating content to getting enough reach on your videos – so tools like the video manager make the entire process easier for you. This guide is full of tips to help you manage your content in a way that boosts reach as well:
Finding the YouTube Video Manager
Video manager is available on the desktop application of YouTube as well as on its website. However, if you want access to the YouTube Manager app, then you will have to download the YouTube Studio application. The video manager feature in this app provides all the options that it has to offer, so content creators have complete access. The best part is that this app is free of cost. Unfortunately, one of the most frequent searches on Google about the video manager is where to find it. If you’re still having trouble despite the aforementioned information, see Filmora’s detailed guide on finding the video manager on different software, including Android, iOS, and Windows on PC.
The video manager can be a little hard to navigate, but getting the hang of it is worth it in the long run. In the upper left-hand menu under video manager, you’ll see videos, playlists, and copyright notices. Click on videos to view your entire collection of uploads so far. On the right-hand side of each video, you’ll see total views and demonetization. Demonetisation occurs when content creators are denied paid advertisements; thus, reducing the revenue on their videos. However, if that happens to you, it’s not something to worry about. It’s a very common occurrence now, considering the fact that YouTube sees an influx of 1.8 billion logged-in users each month. That’s a quarter of the world’s population!
Editing with YouTube’s Own Tool
So this is the crux of the video manager because learning these features could be the edge that puts you ahead of competitors. Editing is hard to explain by words, so have a look at the video below for an in-depth walkthrough of the tool.
Among all the edit features, here are the most important ones:
Info & Settings
This is one of the most basic yet useful features of the app. One of my personal favorites within this feature is the title and description edit. Bringing in traffic for your content can be extremely challenging, especially when SEO keywords are changing by the minute. Luckily, with this feature, you can improvise the title and description of your video in accordance with the most trending keywords. You can also head over the advanced settings page where you can control settings like distribution options, age restrictions, video statistics, caption certifications, and others. With access to these features, you have complete control over your videos and manage which information goes public.
The concept of adding cards is simple. It allows you to link to different types of information – be it a website, poll, donation, another channel, video, or playlist. Viewers can access this information through an icon in the upper-right corner of your video. The great thing about the video manager is that content creators are allowed to edit this information once the video has been uploaded. So if you’re a makeup artist with a video on how to bake skin properly, you could create a video later on some of the best contour kits and link it to the original video! Similarly, a video on the top 10 eyeshadow palettes can be linked to a poll where users vote for the best palette so that rankings are more diverse and accurate. Another great example is of how YouTube content creators from different industries are raising donations for front-line workers in the COVID-19 fight. These donations are used for purchasing personal protective equipment, medical equipment such as ventilators and other products for the relief of medical workers. If you’re a content creator on YouTube, consider partnering with a non-profit organization to raise funds for various causes and use the card tool to help your viewers donate.
End screen Annotations
This is a very useful feature that most new content creators are not aware of. The video manager allows you to choose which content shows up at the end of each video. By doing this, you can add the most relevant content so that viewers are more likely to click on it; thus, creating higher views on your videos. However, it’s not just videos that you can add to the end screen. You can also opt for a subscribe button, promoting another channel or link to an approved website. With these four options, pick the one that is applicable to your video so that your channel runs efficiently.
The video manager includes a great analytics option that allows content creators to track metrics and improve performance. This includes three main sections: watch time reports, interaction reports, and revenue reports. In watch time reports, as the name suggests, the video manager will show how long people are watching your videos. It also includes demographics, playback locations, traffic sources, and devices, but most importantly, it will gauge your retention rate, which allows you to improvise future videos if most viewers close the video before playing it for 30 seconds. The second section, interaction report, is concerned with subscribers, likes and dislikes, comments, and sharing. All of this will help you to understand how your viewers feel about your videos. This generates opportunities for creating relationships with subscribers and eliminating any negative feelings. Lastly, revenue reports allow you to track how much money you are generating through your channel via ads on YouTube and other websites. Be sure to know the things to consider when choosing an ad server. To be eligible to generate revenue, a content creator must have 4000 hours of watch time and 1000+ subscribers.
For a more detailed guide on the analytics section of video manager, see Hootsuite’s review on tracking the right metrics.